Today’s post is not about XML. But, since chances are that when you are looking for information regarding the extended markup language, that you are also into web design and web development.
Therefore, I want to cover a very important topic today: mobile friendliness!
You probably already know that mobile internet usage has already overtaken the internet usage from laptops and computers. I mean, just look at the people around you. Almost everybody either has a smartphone or a tablet.
As obvious as this might be, only a fraction of website owners is thinking about optimizing their sites for mobile devices. Many of them have never looked at their website on a mobile device. So, wake up! It’s already 2015, and mobile internet usage is already way over 60%.
This alone should be reason enough to optimize your website for mobile devices.
However, just yesterday Google started to roll out a new algorithm update that affects the way websites are being ranked on mobile search.
Starting April 21, 2015 Google will only rank websites on their mobile search that have been optimized for this kind of devices. If your website fails the Google mobile friendly test, you’re screwed, and it’s time to solve this problem as soon as possible.
I just came across a great web design agency from Nuremberg that is specializing in creating mobile websites. Just head over to “Webdesign Nürnberg” to learn more about what they can do for you.
So, let’s recap that real quick. Mobile internet usage is already above 60% and in order to get these visitors a great user experience you need to have a mobile friendly website in place. Another reason for passing the Google mobile friendly test is if you want to keep or improve your rankings on mobile search.
The following video also explains in great detail why your site needs to be optimized for mobile devices…